I love the concept and practice of trust. This is a great article.


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I start out all my trust seminars by asking the audience to define trust. I enjoy watching the faces of the people as they wrestle with the challenge.

Clearly, trust is a word that we all use on a daily basis. We all know what it means, in general, but we have not stopped to try to come up with a precise definition.

It’s kind of like what Justice Potter Stewart once said about hard-core pornography, “It’s hard to define, but I know it when I see it.”

Just because someone will look it up if I don’t, Webster has numerous definitions for trust, the first one is about “assured reliance.”

Ultimately, after a few awkward moments, people start to spill out various definitions. I frequently get 15 or 20 different definitions from the group.

We then explore the idea that trust, while the phenomenon is well known to us…

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